WhatsApp is a popular messaging tool by Meta and is used by both individuals and businesses.

It is not simply a chatting tool used by individuals to have fun. Businesses can also use it to get a lot of customers and make a lot of money.

According to Backlinko, WhatsApp reportedly has over 2 billion monthly active users globally today. This shows that it has a wide reach that can be beneficial to your business. 

For individuals, there is WhatsApp Messenger, and for businesses, there is WhatsApp Business. 

In this post, we shall be breaking down how you can use WhatsApp to get more customers for your business.

It is not enough to use just one of the points below. You need to combine a few or even all to achieve maximum results. 

14 ways to get more customers for your business on WhatsApp 

Download WhatsApp business

As earlier said, there is WhatsApp Messenger (for individuals) and WhatsApp Business (for businesses).

To get more customers for your business on WhatsApp, you should download WhatsApp Business. You can find this on your app store by just searching the keywords ‘WhatsApp Business’.

You also get catalogs where you display products or services with their price tags. This positions you as a serious business, as opposed to using WhatsApp Messenger.

The application has been built to be customer-centric, so it helps you engage with your customers better. 

Optimize your profile.

Optimization is an important aspect of setting up a profile like this. After you have downloaded the application, you need to optimize it for a better experience.

Fill in accurate information as you complete your profile, like your business name, contact details, logo, etc. 

You also want to write a clear business description in the Description box, highlighting your Unique Selling Points. 

Customer engagement

Engage with your customers at every point of their customer journey. When you get a new customer, send them a warm and personalized welcome message. This makes them feel welcome and relaxed. 

Your customer service has to be intact as well. Investopedia talks about how good customer service can bring about referrals, which translates to more sales. 

Research your target audience

No business can do well without understanding their target audience. This is why you should carry out thorough research on your target audience. c

This helps you position your business in a way that deeply resonates with them. 

You can conduct research through surveys, social listening, focus groups, customer interviews, reviews, and analytics tools.

Run ads on Facebook and Instagram 

Running Facebook and Instagram ads is an effective way to increase your WhatsApp customers.

You can increase brand awareness, drive traffic to your WhatsApp, generate leads, and eventually turn them into buying customers.

To do this smoothly, your calls-to-action (CTAs) should be WhatsApp-specific. For example: “Message Us,” “Contact Us,” etc.

Use influencer marketing

Another effective way to get more customers for your business on WhatsApp is to pay influencers. 

These people have a significant following on Social Media and other platforms and people trust them. They have the power to influence the opinions and buying decisions of their audiences. 

They speak about your products/services to their audiences and encourage them to buy.

Influencers use sponsored content creation, product reviews and endorsements, event hostings and appearances, and many more, to convince their audiences. 

One thing you must note is that the influencer must be in your niche. If you get an influencer outside your niche, you won't get your ROI. 

Partner and collaborate

 You can partner and collaborate with other businesses to widen your reach. Other businesses meaning complementary businesses, not the same business. 

For example, if your business sells clothes for corporate women in the UK, you can collaborate with a business that sells shoes for corporate women.

To have a successful partnership or collaboration, both parties have to set clear goals, terms, and expectations.  

Leverage the ‘groups’ and ‘community' features on WhatsApp 

Create groups and communities for your business on WhatsApp. We are in a community-driven world and people like that sense of belonging. 

So if your business provides a community around what your business stands for, you will get more customers on WhatsApp. 

Leverage WhatsApp tvs

There are WhatsApp tv s and channels with significant followings. Leverage them to give more visibility to your business, bring in more leads, and ultimately, more customers. You will have to pay some amount of money but will get good ROI if done right.

Post products/services your target audience wants to see

One major way to get more customers and keep them is to post what they want to see. Your products or services should solve their pain points. This is a major importance of conducting customer research. 

If you post things they don't want to see, they end up leaving immediately after they come. 

Optimize your posting schedule 

It is WhatsApp, and Status updates stay for 24 hours before they leave. If you clog your Status with posts every minute, your customers will feel bombarded. They will end up muting you or, worse still, deleting your number. You don't want that. 

You should pace your posts appropriately. You can do 3 posts in the morning, 1 in the afternoon, and two by evening. It all depends on your business and audience. 

Share behind-the-scenes content

Behind-the-scenes content pieces are not only entertaining; they also deepen the connection that customers have with your business. Customers feel more connected to a brand when they can see its process.  

You are not just showing them the finished work, but how you got there— including the mistakes.

This makes it easier for them to resonate with your brand because really, mistakes and imperfections are normal. 

Think of the last time you saw behind-the-scenes content of one of the businesses you follow. 

How did that make you feel? 

It shows how impactful content like this can be. 

Hold referral contests

Referral Contests are a popular way businesses can attract new customers on WhatsApp. 

How does it work? 

You ask your contacts to refer people they know to your business. The person(s) with the highest referral will get a catchy gift— preferably one of your products or services. 

It is a fast and effective way to gain a lot of customers. 

Do giveaways

People like free things. Tell them there is a free product to be won and see them run to the place. You can apply this to getting new customers on WhatsApp. 

Organize and publicize giveaways. Not only will new people come to your WhatsApp, but they will also stay. Especially since they know another giveaway may happen again.

Measure 

Measure and evaluate metrics like Open Rates and Response Rates. These metrics help you see how customers are engaging with your business. They also give you insights on areas of improvement. 

From time to time, do A/B testing. You can do this by experimenting with different versions of your headlines, messages, images, and CTAs. With this, you know what resonates best with your audience. 

Additionally, collect feedback from your customers. Use forms, surveys, polls, and anonymous messages to know what your customers think and how you can improve. 

WhatsApp is a very effective business tool if used correctly. As a business, follow these tips above to get more customers on WhatsApp. More customers translates to more sales and profit. 

Understanding your audience is the first step to making this work. When you understand your audience and apply the strategies above, WhatsApp will become a money-making tool for your business. 

Looking for other resources that can help your business grow? Follow the OhentPay blog for more.